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#BeCurious - Commercial Campaign for Curio Hotels

Earlier this summer we teamed up with our good friends over the The IDEA Brand to put together a commercial video for Curio Hotels’ new ad campaign: #BeCurious. 

Over the course of 3 days, we followed various social media influencers throughout San Diego as they wandered and explored all over the city, literally for the first time ever – from the beaches of Coronado, to the museums of Balboa Park, to the mountains of Mount Laguna.

The end goal was to capture these creatives exploring the unknown and studying what we do in those moments when the unexpected happens. 

What we loved most about this project was capturing real people in a vulnerable moment where they experienced something new or thrilling, and the true amazement and discovery that followed. 

The final video was created to advertise the new Curio Quiz (here) that you can take to discover if you posses a specific gene that fosters curiosity. Go on – take it!

And then watch the video below and let us know what you think. 

Photos courtesy of Austin Rowe (@slow_company)

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